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AI search is already driving nearly 10% of Webflow's signups. A key person behind that number is Vivian Hoang, AEO & SEO Lead at Webflow.

In this episode, we'll dig into how Webflow's SEO function has evolved over the years, how Vivian started thinking about answer engine optimization before most people even had a name for it, what's actually working for them in AI search, and how she's using tools like AirOps to scale content without sacrificing quality.

I'm really excited about this one because Vivian isn't speaking about theory here. She's already built the playbook and has the numbers...

HubSpot literally buried traffic as a metric last year. Not because they stopped caring about reach, but because in a world where AI systems deliver answers directly, the old playbook stopped working.

My guest today is Jennifer Lapp, Head of Growth Marketing for LATAM and DACH at HubSpot, where she's been rebuilding the growth engine from the ground up.

We'll dig into the real experiments she's been running, what's actually working and what isn't, and how she's steering her team through one of the biggest shifts in the marketing space ever.

### What we covered in this episode

- Why...

Lily Ray is one of the most respected voices in SEO. She even launched her own Substack recently to create a "safe space for ranting about all things SEO and AI Search".

### What we covered in this episode

- Lily's launch of Algorythmic, her new consultancy, while staying on as VP of SEO and AI Search at Amsive
- The flood of AI slop in the SEO/AEO space and why original content is the only way to cut through
- Short-term gains vs. long-term risks of listicles, brand-vs-alternative pages, and scaled AI content
- How to build a meaningful...

Malte is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the brightest minds in the field. So I want to take all the news, new research and interesting developments and get his perspective on them.

### What we covered in this episode

- Ethan Smith's "AI is much bigger than you think" study: his 20% market share figure, how it compares to other estimates, and why the industry resists the higher numbers
- Claude's rapid rise: 3x growth Jan–March, overtaking Perplexity, the mix of strong product + OpenAI missteps + Anthropic's...

My guest in this episode is Saskia Sarışın, Head of Global SEO at Meltwater, one of the leading media intelligence platforms out there. We'll talk about how Saskia and her team have built up SEO at Meltwater, how she thinks about pillar and cluster strategies at serious scale, how she's navigating the shift toward AI search, and why she still believes in investing in top-of-funnel content, even when that's becoming an increasingly controversial take.

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Saskia on LinkedIn: https://www.linkedin.com/in/saskia-sarisin/
Meltwater: https://www.meltwater.com/

00:00 Guest intro: Saskia Sarışın, Head of Global...

My guest in this episode is Tom Wells, AI Search Researcher at Peec AI. Tom has spent over a decade decoding ranking signals at companies like Semrush and Searchmetrics, and he recently published some fascinating research that got a lot of attention in the ecommerce SEO and AI Search world.

Check out Tom's research:

- https://searchengineland.com/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723
- https://peec.ai/blog/how-ecommerce-managers-can-optimize-chatgpt-product-rankings-step-by-step

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Tom on LinkedIn: https://www.linkedin.com/in/tom-loves-data/
Peec AI on LinkedIn: https://www.linkedin.com/company/peec-ai/

My guest in this episode is Steve Toth, CEO of Notebook Agency and the voice behind AI Notebook and SEO Notebook, two newsletters with 27,000+ subscribers where he cuts through the noise in one of the fastest-moving spaces in marketing right now.

In this episode we'll dig into the current state of the industry, how big GEO is already for his agency and his clients and why he thinks ChatGPT is lazy and what he uses instead.

Check out Steve's links:
- https://seonotebook.com/
- https://ainotebook.com/
- https://stevetoth.coach/

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Steve...

Claude Cowork is replacing agencies. A Mac Mini is the new must-have for AI enthusiasts. And Bing just gave marketers something Google still hasn't. A lot has happened in the last weeks, so it’s time for a new episode of #MonthlyLandwehr.

Malte is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the brightest minds in the field. So I want to take all the news, new research and interesting developments and get his perspective on them.

What we covered in this episode
- Why one-click AI content is creating "Mount AI",...

My guest today is Felix Welckenbach, Director of Product for Search and Discovery at HomeToGo, a marketplace where millions of travelers book their next dream vacation rental.

In this episode we’ll talk about how SEO is not a marketing function anymore at HomeToGo but a product capability, what this actually means like in the day to day, which companies should also think about making a similar change and why shouldn’t just measure your AI visibility but put more emphasis on the sentiment.

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Felix on LinkedIn: https://www.linkedin.com/in/welckenbach/
HomeToGo on...

This episode will be about AI. But not the ChatGPT kind of AI, but the building agents kind of AI. We’ll talk about what Alfred has been cooking over the last months, what FAFO really means (not just what the acronym stands for), and about this new kid on the AI block: OpenClaw.

If you want to understand where AI-powered marketing is actually heading, not the LinkedIn hype, but the messy, exciting reality of building stuff every single day, this is the conversation

Check out these helpful links

Repo: https://github.com/Pitcocy/niklas-podcast

The OpenClaw guy if you want to get inspired:https://x.com/AlexFinn

YouTube...