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Seven years ago, Nick LeRoy got fired. Today, he runs one of SEO's most trusted newsletters with over 12.5k subscribers, operates SEOjobs.com with over 200k annual sessions, and consults with enterprise brands on SEO strategy that actually moves the needle.

Nick is an independent SEO consultant who helps enterprise brands turn SEO into a revenue-generating channel, not just a traffic report. He's also the mind behind SEOjobs.com and PPCjobs.com, connecting talent with opportunities, and publishes the #SEOForLunch newsletter, read by everyone from enterprise SEOs to Google employees themselves.

What makes Nick different? He'll tell you the uncomfortable truths most consultants...

After 10+ years building The Blogsmith into a content agency serving B2B giants like HubSpot and Klaviyo, Maddy Osman French made an unexpected move: she went in-house. Now at DigitalOcean, she represents a "content engineer". A marketer who blend process thinking, technical depth, and AI workflow automation to scale content operations efficiently.

What makes Maddy's perspective particularly valuable is this combination of agency and in-house experience, paired with genuine technical depth. She's a bestselling author of "Writing for Humans and Robots," a certified content engineer from AirOps, and someone who actually builds RAG pipelines with n8n and Pinecone rather than...

We’re kicking off a new format in the Masters of Search podcast and we’re calling it #MonthlyLandwehr. Malte is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the brightest minds in the field. So I want to take all the news, new research and interesting developments and get his perspective on them.

In this episode we covered (among other things):
- His perspective on ChatGPT Ads and what it says about OpenAI’s vision for AGI
- Google’s efforts to increase monetization in AI Mode
- Why Meta bought Manus for $2B...

M&A in SEO is a topic that you won’t find a lot of content about. But it’s a high-stakes topic that can make our brake organic visibility.

My guest today is Daphne Monro, who is Head of Website & Content at hosting.com, where she oversees web strategy, content operations, and SEO for a global hosting network powering over 3 million sites.

She lived through multiple high-stakes domain migrations and rebrands, and knows the ins and outs of how to make this a success.

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Daphne on LinkedIn: https://www.linkedin.com/in/daphne-jasmine-monro-b26b87122/
hosting.com...

My guest today is Björn Darko. He leads an Enterprise SEO org by day, and hosts one of the largest German SEO podcasts by night.

At Aviv Group, Björn oversees a 30-person team building SEO infrastructure for some of the biggest real estate platforms across France, Germany, Belgium.

I’m very much looking forward to diving deep into Product-Led SEO at enterprise scale, managing teams across multiple countries and brands, and what it’s like to have a full-time job while hosting or co-hosting the SEOPRESSO Podcast and the SEO Product Unveiled podcast.

▶ Links mentioned in the podcast 🔗

- https://www.amazon.de/Extreme-Ownership-Navy-Seals-Lead/dp/1250183863...

Graphite is nothing like your typical agency. While most agencies sell slides and strategic decks, Graphite builds things. While others work on hundred-item SEO audits, they obsess over the 5% of work that actually drives results.

They've proven this approach in SEO with companies like Rippling, Webflow, Notion, and Upwork, and now they're applying the same ruthless focus to AI search.

That's why I'm excited to have Ethan Smith, CEO of Graphite, on the show today.

Ethan has led Graphite to the absolute forefront of Answer Engine Optimization, one of the largest new marketing channels we've seen in over a...

Lodgify is a €30M+ ARR vacation rental management platform that empowers thousands of independent hosts to compete against Airbnb through direct bookings. And over the years they have built a significant SEO and organic footprint contributing that growth.

Joining me on the latest episode of the #MastersOfSearch is Volodymyr Korol, VP of Marketing at Lodgify.

He joined in 2024 to restructure the entire 30+ person marketing organization across eight functions to drive sustainable ARR growth.

I was curious to learn more about how he leads such a big marketing org, how we thinks about SEO fitting into the bigger picture,...

SEO has already been a proven growth engine for Carta, and in 2025, they've gained strong AI Search visibility driving real pipeline results. Lucy Hoyle is Senior Content Engineer at Carta, and played a crucial role in that.

She oversees editorial processes, content strategy, and AI workflow optimization for international markets, building scalable systems that turn content strategy into pipeline results.

We talked about how SEO differs from AI Search, why Lucy has been an early champion of the content engineering movement, and her POV on successful content marketing in the Age of AI.

▶ Let's connect! 🔗
Niklas on...

Wise is moving £145 billion across the globe, serving 15 million customers across 160 countries and 40 currencies. They’ve been profitable for years, with their latest financial accounts posting a £560 million profit before tax while saving customers £2 billion annually on hidden banking fees.

And although the absolute number is pretty high, in relation to their scale, they’re just spending about £50 million a year on marketing.

One part of this remarkable customer acquisition efficiency is a well-oiled organic growth engine.

To understand how Wise built this growth machine, I'm excited to have Fabrizio Ballarini on the podcast today....

Chatbase bootstrapped to $8M ARR* and turned AI search into their No. 2 user acquisition channel. So I invited Sandra to the Masters of Search podcast to reveal how they did it.

*it was still $7M when we recorded

Her answer? There's no glamorous secret. No magic trick. No growth hack. Just proper execution of fundamentals that most teams skip.

Here's what drove their AI search success:

1) Crystal clear positioning

"AI agents for customer support" - impossible for LLMs to confuse with generic AI tools. Sandra's team maintains this exact messaging everywhere. When AI searches for customer support solutions,...