Masters of Search

🎟️ Masters of Search Conference 2027: 12 October 2027, Berlin. Malte is one of the first confirmed speakers. Tickets: https://www.masters-of-search.com/conference

Every month I meet with Malte to take all the news, new research and interesting developments in SEO & AI Search to get his perspective on them. Malte Landwehr is CPO & CMO at Peec AI, one of the leading AI search analytics platforms.

This is the first episode after our summer break, recorded the day after the Masters of Search Conference 2026 in Berlin. We talk about Google poisoning the results it sends to scrapers, Graphite's research on parametric...

Apart from our monthly episodes with Malte Landwehr, David Konitzny is the first guest to come back to this podcast. In episode 2 he was still at the agency KKP, working on organic search. Since then he has joined Peec AI as a GEO researcher, which means he spends the whole day looking at how ChatGPT and the other AI search tools find and pick their sources. He shares most of it on LinkedIn the same day, because a finding can go stale within a week.

This time we went through his latest research. How ChatGPT reads a YouTube video,...

Marvin Müller joined OMR Reviews in 2021 as its first marketing hire, back when the platform held around 4,000 reviews. It has since passed 85,000, and the business is heading towards ten million euros in revenue. He came to it from Google in Dublin, where he spent his early career in search and performance marketing.

The interesting part is what happened in between. OMR Reviews grew on SEO — Marvin calls it the internal religion of the team — and then Google's AI Overviews rolled out in Germany. Impressions kept climbing to an all-time high. The clicks stopped arriving. Their...

Julian Redlich spent around six years at Booking.com, ending as Head of SEO, while the discipline there grew to roughly forty people across development, design, copy, analytics and SEO. He now sits on the other side of the table as an investor at Permira, looking at organic growth across a portfolio that includes mobile.de, Kleinanzeigen.de, Squarespace, Zendesk and Flixbus.

That combination is rare. Dozens of companies cross his desk every year, which means he sees patterns across business models most operators only ever see one of.

## My 8 biggest takeaways from our conversation:

1. The number one thing that...