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24 BILLION pages. That's the sheer scale at which Roberto Grasiano led SEO and organic growth at Shutterstock. I'm so excited that I could convince him to come on the Masters of Search to bring you 73 minutes of Enterprise SEO masterclass.

Here are my key takeaways, both for Enterprise SEO and for smaller sites:

1. At enterprise scale, you can't crawl the site

Roberto couldn't audit individual pages at Shutterstock (24B pages, 500M indexed). Instead, he built comprehensive taxonomy mapping the entire site structure into clusters: broad categories (animals, cars, people), then subcategories (felines, SUVs), with exact page counts...

Luis Rodriguez has 12+ years of international SEO experience and led organic growth at Uber and most recently Miro. He let me pick his brain for 60 minutes about scaling organic growth in PLG companies. Here are my 4 favorite takeaways.

1) Snake oil is actually useful

All the panic and noise in SEO right now is helping the industry. It's forcing SEOs to go deeper, connect with experts, and prove their value. The smoke and mirrors push people to understand what's real versus what's hype. His advice: don't drink the Kool-Aid, but use the chaos to get closer to...

Most people will tell you SEO takes too long for early-stage startups. That it's a waste of time when you're at zero. Today, you’ll hear proof why this is a limiting belief, and we’ll show you exactly how to start.

My guest today is Irina Maltseva, a Barcelona-based Growth Advisor who's helped companies like Aura, Sphere, Artisan, Hunter, Riverside, and Nextiva build their organic growth motion from the ground up.

I found Irina's work particularly interesting due to her focus on early-stage companies like YC alumni. They come to her with a brand-new website, zero domain authority, and a fresh...

STOP starting your content workflows with keyword research. If you don’t trust me, trust someone way smarter than me — and learn why it’s just one piece of the puzzle. New #MastersOfSearch episode with Margarita Loktionova (Content Marketing Lead @ Semrush) is LIVE now.

Here's what we covered:
→ Why customer research should come before keyword research
→ How to use keywords to validate demand, not generate ideas
→ What “net-new value” content actually looks like
→ Why original research scales distribution across AI, PR & social
→ How research turns your brand into a source, not a commentator

▶...

This might be the most niche flex ever, but I'm pretty sure this is the first ever publicly documented talk with a Director of AEO. Prove me wrong.

Andy scaled a site to Alexa Top 100 and grew revenue from $900K to $22M. Now he's leading AI search strategy at Telnyx with 14K clients like Microsoft, Zillow, and Cisco.

Here's what we covered:
→ Why AEO and SEO will be the same thing in 1-5 years
→ why most people are overthinking it
→ The AirOps content workflow that outranked Cambridge and Stanford
→ How a 4-person team replaced what...

Tomasz Niezgoda (CMO @ Surfer) let me pick his brain for 60 min on how they bootstrapped to €15M ARR, get ~20% of paying customers from AI Search, and talked to 50+ customers per week in the early days.

If you care about SaaS, bootstrapping, SEO, AI Search, or marketing in general, this conversation is packed with insights.

Here are 5 things that stood out:

1) They didn't touch SEO for 4 years

While building an SEO tool, they focused on community, webinars, and education first. SEO came later when they had the domain authority to compete with Ahrefs and...

Bert Winterfeld runs performance marketing at HERO Software (B2B SaaS, Series B, >$50M funding) with 6-figure monthly budgets. One of the key insights he shared in our Masters of Search interview was: Paid search in B2B always hits a ceiling, and only branding breaks through it.

If you're running performance marketing at a startup with serious search budgets, this episode is packed with insights you won't find in any LinkedIn carousel.

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Bert on LinkedIn: https://www.linkedin.com/in/bert-winterfeld/
HERO Software on LinkedIn: https://www.linkedin.com/company/herosoftware-gmbh/

Eoin Clancy is Head of Growth at AirOps, one of the most exciting AI platforms currently helping marketers scale content operations.

Before AirOps, Eoin spent over 6 years at Telnyx, scaling from Growth Engineer to Head of Marketing, where he also got his first taste of AI tooling. He founded "Build AI-First" in late 2023, positioning himself at the forefront of AI-driven growth strategies.

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Eoin on LinkedIn: https://www.linkedin.com/in/eoinclancy/
AirOps on LinkedIn: https://www.linkedin.com/company/airopshq/

Carla Chicharro is Director of Revenue Marketing at Mitiga Solutions, one of Europe's most innovative climate tech companies specializing in climate risk intelligence. What makes Carla particularly fascinating is her long journey from the travel and hospitality tech industry, especially at Lodgify, now switching gears to climate tech.

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Carla on LinkedIn: https://www.linkedin.com/in/cchich/
Mitiga Solutions on LinkedIn: https://www.linkedin.com/company/mitigasolutions/

Ayla Grzegowski is Team Lead Content & SEO at awork, a Hamburg-based B2B SaaS startup that's making waves in the project management space.

What makes awork particularly interesting is their David vs. Goliath story. They're competing directly with international giants like Asana, Monday.com, and Trello. So far they're pretty successful with it and Content and SEO has played a big role in that success.

📌 Try awork for free: https://www.awork.com/

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Ayla on LinkedIn: https://www.linkedin.com/in/ayla-grzegowski/
awork on LinkedIn: https://www.linkedin.com/company/awork-com/