Masters of Search

Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search.

Masters of Search

Latest episodes

Where ChatGPT gets it's products | Tom Wells, Researcher @ Peec AI

Where ChatGPT gets it's products | Tom Wells, Researcher @ Peec AI

63m 13s

My guest in this episode is Tom Wells, AI Search Researcher at Peec AI. Tom has spent over a decade decoding ranking signals at companies like Semrush and Searchmetrics, and he recently published some fascinating research that got a lot of attention in the ecommerce SEO and AI Search world.

Check out Tom's research:

- https://searchengineland.com/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723
- https://peec.ai/blog/how-ecommerce-managers-can-optimize-chatgpt-product-rankings-step-by-step

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Tom on LinkedIn: https://www.linkedin.com/in/tom-loves-data/
Peec AI on LinkedIn: https://www.linkedin.com/company/peec-ai/

AEO is eating SEO | Steve Toth, CEO @ Notebook Agency

AEO is eating SEO | Steve Toth, CEO @ Notebook Agency

63m 30s

My guest in this episode is Steve Toth, CEO of Notebook Agency and the voice behind AI Notebook and SEO Notebook, two newsletters with 27,000+ subscribers where he cuts through the noise in one of the fastest-moving spaces in marketing right now.

In this episode we'll dig into the current state of the industry, how big GEO is already for his agency and his clients and why he thinks ChatGPT is lazy and what he uses instead.

Check out Steve's links:
- https://seonotebook.com/
- https://ainotebook.com/
- https://stevetoth.coach/

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Steve...

Mount AI, Fan-out research, Gemini vs OpenAI, Profound $96M Series C | #MonthlyLandwehr

Mount AI, Fan-out research, Gemini vs OpenAI, Profound $96M Series C | #MonthlyLandwehr

46m 2s

Claude Cowork is replacing agencies. A Mac Mini is the new must-have for AI enthusiasts. And Bing just gave marketers something Google still hasn't. A lot has happened in the last weeks, so it’s time for a new episode of #MonthlyLandwehr.

Malte is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the brightest minds in the field. So I want to take all the news, new research and interesting developments and get his perspective on them.

What we covered in this episode
- Why one-click AI content is creating "Mount AI",...

SEO is not a marketing job anymore | Felix Welckenbach, HomeToGo

SEO is not a marketing job anymore | Felix Welckenbach, HomeToGo

75m 39s

My guest today is Felix Welckenbach, Director of Product for Search and Discovery at HomeToGo, a marketplace where millions of travelers book their next dream vacation rental.

In this episode we’ll talk about how SEO is not a marketing function anymore at HomeToGo but a product capability, what this actually means like in the day to day, which companies should also think about making a similar change and why shouldn’t just measure your AI visibility but put more emphasis on the sentiment.

▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Felix on LinkedIn: https://www.linkedin.com/in/welckenbach/
HomeToGo on...